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We transformed a struggling authentication funnel from 91.59% success rate to a targeted 99% optimization through our systematic product development methodology.

Drawing from successful gamification frameworks and behavioral economics principles, we designed a sophisticated engagement system that transforms routine shopping into an exciting, game-like experience.

We added over $1 million revenue through a revolutionary gamification feature - Treasure Hunt with user cohort-wise personalised tiered unlocking. ARPU increased by 7% with 50% more engagement.

Through our innovative "Savings Cart" system—a personalized, tiered discount mechanism—we achieved a 56% increase in average order value, 26% improvement in cart conversion rates, and 84% growth in revenue per user, fundamentally transforming the platform's economics.

Our systematic approach to conversion rate optimization transformed a leading food delivery platform's payment journey, resulting in 23% payment success rate improvement, 21% increase in average order value, and successfully reduced cart abandonment by 20%.

A top-tier stock broking platform faced mounting user complaints and regulatory scrutiny over inaccurate tax computations on realized gains and a lack of visibility into potential liabilities on unrealized positions. Our engagement delivered a robust, end-to-end Tax Calculation Module that accurately computes short- and long-term capital gains, projects unrealized gain taxes, and seamlessly integrates with existing portfolio dashboards.